Valuewalk: What Pokémon Go Shows Us about the Future of Augmented Reality and Mobile Gaming
Pokémon Go Has Made Augmented Reality ‘More Approachable’
Before Pokémon Go, augmented reality was not a very well-known technology. Many users are unaware that Ingress, launched in 2014, was one of the first games to use AR. However, the game failed to attract relative widespread appeal with just 7 million players worldwide at its peak, despite the use of innovative technology. Pokémon Go has had a much different experience and is considered much more approachable, as it has associated augmented reality with a familiar brand that is recognized by people of all ages.