Forbes: “Beyond Tweets: Digital Lessons From Presidential Campaigns”
As the former digital director of Organizing for Action (OFA), the political advocacy group that built on the digital-engagement model Barack Obama pioneered in 2008 and 2012, I’m often asked if companies can learn from the way political organizations use technology. I believe they can. Political campaigns, by definition, have shorter time horizons than companies. But the intense, results-oriented focus of campaigns offers some lessons on how companies can create effective digital engagement at scale.