Fastcodesign: The Artificially Intelligent, Body-Hacking Branding Of 2022

5Mei - door Trendvizier - 0 - Over Uncategorized

“Branding experts share 10 trends that could shape the next five years2017 will be a year of radical changes for branding. But look five years down the road to 2022, and “branding” the way we understand it today may hardly exist at all. According to experts, the future is rife with personalized logos, brands built by artificial intelligence, and even brands literally living inside our bodies. Jez Frampton, global CEO of the branding agency Interbrand, describes it as the “Age of You.” The idea? To eliminate friction between brands and consumers.”