Euromonitor: “2016 WTM Global Travel Trends Report “
As renting goes mainstream, a growing Global trend amongst accommodation providers and start-ups is to offer pay-as-you-go convenience by offering clothing to buy or rent in hotel rooms.
Starwood’s Westin brand is geared towards health and wellness, and offers guests running clothes and shoes to rent for US$5.
Fashion store Pimkie has installed ‘Mini Fashion Bars’ in hotels in Antwerp, Brussels, Milan and Paris, with clothes available to buy via a mini-bar type service.
Virgin Hotel Chicago allow guests to purchase clothes from Gap and have them delivered to their room via a concierge service.
Start-ups have also entered the arena with companies such as unPack, offering a suitcase of clothes to rent for hotel and Airbnb guests.