Contentmarketing Institute: The Biggest Content Marketing Trends in 2017

30Apr - door Trendvizier - 0 - Over marketing nu en nabije toekomst Uncategorized

Note: These are not in any particular order. They are all important, depending on where you are in your content marketing maturity.

One thing is for sure: Content creation and distribution in the enterprise, outside of the content about our products and services, have become both more important and more integrated over the past year.

  • Creation of a real content marketing strategy
  • Native advertising
  • Influencer marketing
  • Purpose-driven marketing
  • Video and visual
  • Snapchat
  • Facebook
  • Teams and workflow
  • Content strategy (pipes and process)
  • Mobile
  • Content technology
  • Writing
  • Integration with sales
  • ROI and measurement
  • Email and marketing automation
  • Content distribution and promotion
  • Executive buy-in
  • Global integration
  • Construction of a media organization