Altimeter: The 2017 State of Digital Transformaton
Our third, annual State of Digital Transformation — 2017© report reveals how, why, and to what extent businesses are and are not investing in digital strategies, initiatives, and operational models.
The good news is a growing number of businesses are investing in innovation strategies to uncover new growth opportunities. The bad news is most companies surveyed lag behind or ignore the pervasive change in connected consumers’ buying behaviors.
Hundreds of millions of people worldwide use smartphones and other digital devices to communicate, buy and sell, learn, and be entertained, but many companies still have not made critical investments to be digitally competitive and consumer responsive as this global shift happens.